Stephen Curry Previews His Next Under Armour Signature Shoe
Stephen Curry took full advantage of the NBA’s Media Day event yesterday by previewing his next Under Armour signature sneaker.
The Golden State Warriors star point guard addressed the media while wearing what’s believed to be his upcoming Under Armour Curry Flow 9. Images of Curry were captured by @NBAKicks on Instagram, revealing the shoe in a blue-based colorway that appears to be designed in collaboration with the popular kids’ television series “Sesame Street” and the character Cookie Monster.
More from Footwear News
Nike, Adidas, and Under Armour Face Ongoing Headwinds From Vietnam Factory Closures
Judge Will Not Dismiss UCLA's $200 Million Lawsuit Against Under Armour
The Rock Has a New Training Shoe Dropping Today -- Here's What Makes It Stand Out
The shoe features a two-tone look with a predominantly blue knit upper that’s contrasted by a black suede heel counter and eye stay. The shoe’s standout design is the chenille tongue inspired by the aforementioned character along with Curry’s “SC30” logo embroidered by the heel. Rounding out the look is a white foam midsole while blue accents appear at the midfoot.
Although Curry debuted his next Under Armour signature shoe at the 2021 NBA Media Day event yesterday, release details for the shoe have yet to be announced by the brand.
Last year, Under Armour unveiled the Curry Brand and the first sneaker to drop for the star point guard’s namesake label was the Curry Flow 8. In addition to releasing products designed for basketball, the label has also released performance-based products for one of Curry’s favorite pastimes, golfing.
“It is a commercial endeavor in combination with a purpose-driven endeavor. That is the big differentiator with this brand,” said Patrik Frisk, the president and CEO of Under Armour. “As Under Armour is moving and shifting from just being a product company to a purpose-led company, this idea matured and became more and more exciting. It is something unique in our industry.”
Best of Footwear News
Shop Under Armour Shoes and Apparel Starting at $17 for Amazon Prime Day
Celebrate LGBTQ Pride Month With Gear From Brands That Give Back
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.