Stella McCartney has inked a new eyewear deal with Thelios under her LVMH Moet Hennessy - Louis Vuitton partnership.
English designer Stella joined forces with the fashion conglomerate a year ago, a year after departing rival giant Kering.
She has now shared details of her latest venture, a sustainable glasses collection which will go on sale in spring 2021.
"Since Day One, we have been committed to creating materials that are the most desirable, with the least impact on the planet - including in the plastic-heavy luxury eyewear category," Stella said, reports WWD. "We introduce to Thelios our bio-tech solutions and sustainable innovation, and are thrilled to have their experts join us in growing Stella McCartney's eco-friendly vision."
The first designs will feature bio-lenses, composed of 39 per cent castor oil with a carbon reduction of 40 per cent on the raw material. Organic carbon content will make up the majority of the frames, mixed with fibres made from wood, cotton seeds, and plant-based plasticisers.
Giovanni Zoppas, chief executive officer at LVMH-owned eyewear brand Thelios, shares Stella's enthusiasm for environmentally-friendly practices.
"Her unique vision will also benefit our other maisons that are truly committed to limiting their environmental footprint and using sustainable materials," he stated.
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