St. Vincent launches activewear line

STV.OV campaign image. Credit: Instagram - @outdoorvoices

St. Vincent has designed a line of fitness clothing.

The musician, real name Annie Clark, has teamed up with American activewear company Outdoor Voices to create a seven-piece collection of exercise apparel titled STV.OV.

"I am very excited to announce my clothing collaboration w/ (with) @OutdoorVoices!" she wrote on social media. "It may come as a shock to some, but team sports & exercise have been a massive part of my life since I was young. I have tried every manner of exercise clothes and never found the perfect fit or design.

"So when OV, a Texas-based, female-founded-and-run-company, approached me about collaborating, I was thrilled! I hope you guys enjoy it. I think you will. If you don't, I'm sure I'll hear about that, too."

The STV.OV collection features sports bras, reversible bralettes, high-rise cycle shorts, high-rise fitness leggings, hoodies, sweatpants, and trench coats. The majority of the pieces come in navy, olive and plum colours, while the waterproof coat comes in navy and pale pink.

The singer also shared details about the clothing, explaining that they come with clasps that can't be felt, are designed not to show sweat, and can easily be mixed and matched with other pieces in the collection.

"St. Vincent, the multi-faceted artist behind this collection, embodies everything that gets us moving - a creative spirit, endorphin-heavy days, and personal spunk that shines in her music," an Outdoor Voices representative wrote on the website. "The STV.OV collection is a system that works together as a whole."

The 37-year-old, who appears in the campaign's futuristic marketing campaign, had teased the collaboration earlier in the week by posting the logo and asking her followers to call a phone number for more information. Callers reportedly heard various messages from Clark, including one about clothing.

The STV.OV collection is available to buy now via the Outdoor Voices website.

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