Spin Promotes Amazon’s ‘Good Girls Revolt’ With One-Time Revival of Print Mag (EXCLUSIVE)
Spin’s print magazine is back from the dead — for one issue only.
The digital music mag, which ceased print publication in 2012, this week is releasing a singular print edition sponsored by Amazon to promote original drama series “Good Girls Revolt” set in the late ’60s.
The special issue of Spin, titled “Peace, Love and The New Revolution,” keys off the storyline of the show. In “Good Girls Revolt,” a group of young female researchers at a New York City newsmagazine during the cultural upheavals of 1969 sue the publisher for sexual discrimination. The print edition of Spin launches Monday, Oct. 24, in advance of the 10-episode show’s premiere on Amazon Prime Video on Oct. 28.
SpinMedia will distribute 10,000 print copies total, available for free at select retail outlets, hotels and live concert venues in L.A. New York City, Chicago and San Francisco. It also will be available digitally at Spin.com.
Amazon’s ad agency Initiative earlier this spring called on SpinMedia for a brainstorming session on a promotional tie-in for the show, SpinMedia CEO Stephen Blackwell said. That turned into the 28-page magazine that aims to map cultural revolutionaries of 1969 to the kindred spirits of today.
“We feel that spirit of disruption is still happening in music, and we wanted to capture that into one bound magazine,” Blackwell said. He became chief exec of SpinMedia in August 2014 after the company acquired his media startup Death and Taxes.
The one-off magazine features a cover from rock poster artist Jim Evans (aka T.A.Z.) and interviews with current artists including Grouplove’s Hannah Hooper, Dua Lipa and Sunflower Bean. Feature articles include “Fight the Power: Protest Artists Then and Now,” “10 of the Most Important Albums of 1969 (And Why They Still Matter Today)” and “Woodstock vs. Coachella: The Evolution of the Rock Festival.”
Amazon’s “Good Girls Revolt,” created and executive produced by Dana Calvo, stars Anna Camp, Erin Darke and Genevieve Angelson as staffers at “News of the Week” who take on the male establishment in a fight for equal treatment led by lawyer Eleanor Holmes Norton (played by Joy Bryant). The series based on Lynn Povich’s 2012 book “The Good Girls Revolt,” recounting the story of the successful lawsuits filed by female Newsweek staffers in the late 1960s.
Spin was founded in 1985 and is part of SpinMedia, whose other brands include Vibe, Sterogum and Celebuzz. New York-based SpinMedia is owned by M/C Partners, Focus Ventures, Anthem Ventures and TDF Ventures.
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