South Korean Girls' Generation singer Kim Hyo-yeon stars in Maje's campaign

·Head of Commerce, Southeast Asia

9 April 2019 at 1:24 am

Kim Hyo-yeon is the fresh new face for fashion house Maje’s latest campaign. (PHOTO: Maje)

South Korean SNSD singer Kim Hyo-yeon is channeling her inner chic Parisian in Maje’s latest campaign. In the provided images, Kim is dressed in prints featuring Paris’ streets, to the iconic Jardin des Tuileries.

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Founder and designer Judith Milgrom draws her inspiration for the 2019 summer collection from her beloved city, to celebrate a stylish, summery and vintage Paris, with a dash of fantasy. The collection features silky lightweight materials, a print featuring surfers, palm trees, the Pantheon and Paris’ Ferris wheel.

As a Maje girl, her wardrobe is influenced by loungewear, mixed with athleisure clothing, a cute retro shirt dress, an above-the knee skirt featuring large pleats, etc. for a stylish stroll in the city.

See some of our favourite picks from the collection.