Sophie Turner and Emma Roberts fronting offbeat Louis Vuitton campaign

Sophie Turner in Louis Vuitton campaign. Credit: Instagram - @louisvuitton

Sophie Turner, Emma Roberts, and Billie Lourd are among the famous faces featured in Louis Vuitton's latest campaign.

Creative director Nicolas Ghesquiere has re-imagined his muses, including Jennifer Connelly, Robyn, Jaden Smith, Lea Seydoux, and Alicia Vikander, as chic protagonists of '80s sci-fi and horror novels to debut his pre-fall 2020 collection.

The 24-page lookbook is a compilation of retro book covers with Game of Thrones star Sophie fronting The Devil's Mansion, wearing a camel-coloured wool coat, a slick cream suit, and moon boots.

American Horror Story actress Emma is the leading lady in The Dragon Slayer, rocking a fuchsia mid-length dress with black patent boots, while Billie is the fictional protagonist in zombie thriller Alive, sporting an embellished black dress, with tights, and chunky black boots.

In a press release accompanying the lookbook, a spokesperson explained that the collection follows the motto: "Fashion is a novel."

"These characters from our wardrobe set the scene for our days, our moods, our lives," they continued. "This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes."

Longtime Louis Vuitton muse Jennifer appears in an ethereal scalloped lace pleated dress as the star of Dreamkeeper, singer Robyn wears a delicate sequinned vest paired with red, black, and white leather in The Night Chaser, and Chloe Grace Moretz dons a black and white dress with a statement headpiece for her chilling Secret Sister cover.

Rapper Jaden and Oscar-winning actress Alicia are among the other famous faces headlining their own fictional novel, alongside No Time to Die star Lea in a silver sequinned slip dress, paired with a black T-shirt and fur hat, for the fictional spider horror Arachno Mania.

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