Sofia Carson tapped as face of Revlon

Sofia Carson stars in debut Revlon campaign. Courtesy of Revlon

Sofia Carson has been named as Revlon's new global brand ambassador.

Bosses at the U.S. cosmetics giant announced on Thursday that the rising star, known for appearing in Disney Channel movie franchise Descendants, has signed on as the face of Revlon ColorStay Foundation, Super Lustrous Lipstick, and ColorStay Eyeliner. Sofia's campaigns will debut later this year, and accordingly, she couldn't be more thrilled to be working with the iconic beauty brand.

"Since I can remember, one of my favourite places in the world was my mom's vanity, where I discovered my love of fashion, beauty and the perfect red Revlon lipstick. I wore it at my very first dance recital and every recital, performance and dance competition after that. I felt invincible on stage in my red lipstick, like I could do and be anything," she commented. "I'm so proud to join the other incredible Revlon ambassadors who inspire me and countless women around the world. Revlon's Live Boldly platform speaks to the woman I was raised to be; a woman who is fearlessly herself, and who boldly fights for her dreams."

Sofia joins the likes of Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro in representing Revlon.

And Silvia Galfo, Revlon's global brand president, is certain the 26-year-old will be a natural fit for the company.

"I have watched Sofia evolve into a passionate, dynamic woman with a sparkling personality and infectious positive energy that touches everything she does from her acting and music projects to her commitment to charitable causes," she added. "She's the embodiment of our Live Boldly spirit."

© Cover Media