Ultra Music Festival announced earlier this March that this year's edition was postponed by exactly a year in an effort to curb any coronavirus spread in the city of Miami.
Ticket holders have since been offered benefit packages to supplement their passes, with organizers asking them to choose by April 9 whether they would attend the 2021 or 2022 edition of the Miami festival.
Ultra Music Festival has now announced that it was partnering with SiriusXM to experience the festival virtually on the newly-launched UMF Radio.
The "Ultra Virtual Audio Festival" will be broadcast starting this Friday, March 20 at 5 pm EST on channel 52, on satellite radios and on the SiriusXM app.
The limited-run channel will play DJ live sets from artists who were originally scheduled to perform at the 2020 edition of Ultra Music Festival, including Major Lazer, Afrojack, Armin van Buuren, Martin Garrix, Above & Beyond, Nicky Romero and more.
Starting 3/20, UMF Radio (Ch. 52) will broadcast SiriusXM's Ultra Virtual Audio Festival featuring exclusive live DJ sets from artists who were originally scheduled to perform at @ultra, including @Afrojack, @arminvanbuuren, and more. Details: https://t.co/2YAeRnfkgn pic.twitter.com/xakYcDLpjc— SiriusXM (@SIRIUSXM) March 16, 2020
Past sets from DJs who performed at previous installments of the festival will also be broadcast through Monday, March 23.
Among them are fan favorites and EDM powerhouses such as Kygo, the Chainsmokers, Marshmello featuring Roddy Ricch, Zedd and Carl Cox.
"With the postponement of beloved events, necessary changes in people's everyday life, and need for social distancing, we know our listeners are seeking a sense of community more than ever. To encourage that, we are pleased to be working with Ultra Music Festival to provide our listeners with this virtual audio festival featuring the diverse lineup of artists the UMF delivers year after year, as well as exclusive, fresh, new sets from some of the biggest names in dance music," Scott Greenstein, president and chief content officer of SiriusXM, said in a statement.
Ultra Music Festival is one of the numerous power players of the music industry affected by the global coronavirus pandemic.
While industry experts are projecting that the live concert business could lose billions, musicians and label executives are urging music industry members to cancel in-person meetings and shows.
"It's time to stop. We might be in good health, young, unbothered. But this virus is not sparing our parents and grandparents .... The sooner we take bold action (extreme social distancing) the sooner we can get back to our lives," producer Ricky Reed recently wrote in a Medium post, entitled "Be an Introvert, Save the World."
The open letter received the support of Lizzo, Shawn Mendes, this year's Grammy-winner for Producer of the Year Finneas, The Go-Go's, Meghan Trainor, Bebe Rexha, alternative band X Ambassadors and punk band FIDLAR.
Reed and his co-authors notably advise musicians, songwriters and producers to come together in innovative ways at a time when social distancing and self-isolation are encouraged, promoting the usage of FaceTime or Skype for songwriting sessions.
"All these years you've been working, you've been building your world. Your community, your catalog, your friendships. These people are all going through the same thing right now. You need them and they need you," Reed concludes.