SINGAPORE – In celebration of the new single release by Singapore rapper ShiGGa Shay, fashion brand Hugo presented a preview before the public launch of his single. ‘uRight’ is Shay’s first single of 2021, featuring Korean-American Hip-hop and R&B artist Jay Park.
Combining the worlds of fashion and music, Hugo is supporting local musicians through their different platforms for self-expression and creativity.
“It’s an honour to be able to work with a global brand like Hugo, and I am also really thankful to be able to work with the talented people behind the brand itself,” Shay shares.
The upbeat bop in ‘uRight’ is unique in the rapper’s catalogue as this is one of his rare love songs. Conceptualised in one of his recording sessions in Los Angeles in 2019, a close friend brought up his relationship problems with his partner. To which, the rapper shared the mantra: “If you really loved the other person, it wouldn’t matter who’s right or who’s wrong in an argument."
Shay continues, “After that conversation, I was freestyling to music producer superjdoug’s beat and laid down the chorus very quickly. Producer OkayJJack and I felt that there was a missing element. We wanted to get someone who understood Hip-hop as well as R&B to jump on the song.
We immediately asked the other, ‘Could we get Jay Park to do a feature?’”
Of how the collaboration took place, the rapper adds, “Coincidentally, Jay happened to be in LA for work. He had a really busy schedule but made time to come by the studio. He wrote his parts within 20 minutes and started recording. We finished the song that same night. A few months later, Jay flew down to Singapore and we shot the music video entirely around iconic locations of the city. I wanted to showcase certain places in Singapore that are not usually seen by our friends overseas."
"Much love and respect to Jay Park for taking time out to make this collaboration happen!”
‘uRight’ is produced by superjdoug (UK) with additional production from OkayJJack (US), the single is released on Drink Entertainment and mixed by RiiDEM (SG) and mastered by MYDAZ (SG) with additional editing by Jason Gelchen (SG).
The music video has been shot by Jay Ahn (US) and edited by Director Fish.
In celebration of the launch of ‘uRight’, Hugo and ShiGGa has put together the “ShiGGa Curates” capsule which includes some of ShiGGa Shay’s favourite items from the Hugo Spring/Summer 2021 collection.
All listeners and fans of ShiGGa Shay will be able to enjoy S$25 off the new Hugo Spring/Summer 2021 collection when they mention ‘uRight’ upon payment at any of the Hugo Stores in Singapore from now to 31 March 2021.