Singapore bubble tea brand LiHO to open first overseas stores in Hong Kong


Singapore bubble tea brand LiHO, known for their unique cheese teas, is set to branch out into new territory.

The first two overseas LiHO stores will open in Hong Kong’s Yuen Long and Kwun Tong areas on 16 October and 1 November respectively, a statement from LiHO parent company RTG Holdings said on Friday (13 October).

Both outlets will offer LiHO’s full menu, including the signature cheese teas and smoothies, as well as the newly launched Avocado and Summer Passion beverages, RTG said.

“These are the next steps in building LiHO into a global brand. With the last few months spent in planning our overseas expansion, we are now ready to bring LiHO into other countries,” said Rodney Tang, Managing Director of RTG Holdings.

RTG Holdings is partnering with Milky Way Synergy Ltd for the two stores in Hong Kong, and is looking at opening 20 more in the territory within the next five years. It also said it had received preliminary interest from potential partners in Japan, Korea and London to bring the LiHO brand to their countries.

RTG Holdings first ventured into the bubble tea business with the Gong Cha brand in 2009. Earlier this year, it replaced the existing Gong Cha outlets in Singapore with LiHO after Gong Cha’s parent company sold the business to Unison Capitol, a Japanese private equity firm.

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