Simone Rocha Teams with H&M on a Romantic Collection
Great news, born romantics. Simone Rocha has partnered with H&M for a new collection launching March 11. Known for her dreamy, opulent collections that she presents at London Fashion Week, the Irish designer is using the collaboration to celebrate the 10-year anniversary of her eponymous brand.
The look book, which was released today, reworks some of Rocha’s signatures throughout the decade. This includes cloqué dresses with puff sleeves, broderie anglaise tiered skirts, duchess satin capes with large bows, and oversized embroidered coats often in pink, cream, and black, or floral prints. Her accessories, too, follow the same fanciful approach: jewel-encrusted headbands, giant chandelier earrings, pearl-tipped brogues, and neoprene bags. What's more, this collection marks the first time Rocha has designed menswear and childrenswear.
Since graduating from the MA program at Central Saint Martins and launching her label in 2010, Rocha has been lauded for putting forward romantic, wistful collections that are the amalgamation of the Baroque, Regency, and Victorian periods—but styled in ways that gives them a contemporary edge (think the leather harnesses from her fall 2017 collection). She garnered the British Fashion Awards for Emerging Talent in 2013 and the New Establishment Award in 2014, was named a finalist for the LVMH Prize that same year, and walked home with the British Womenswear Designer Award in 2016.
Rocha is also no stranger to collaborations. She partnered with J Brand in 2014 and Moncler in 2019 for the outwear brand’s Genius Project. This collection with H&M, however, is perhaps the first that many fantasists who dreamed of owning her pricey pieces can make it a reality.
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