Simone Rocha Models Carried Beaded Flowers With Childlike Wonder

london, england september 17 a model walks the runway during the simone rocha ready to wear springsummer 2024 fashion show as part of the london fashion week on september 17, 2023 in london, england photo by victor virgilegamma rapho via getty images
Simone Rocha Models Carried Beaded FlowersVictor Virgile

In the series “What I Loved Yesterday,” Harper’s Bazaar editors highlight one standout look from the previous day at London Fashion Week.


One day during New York Fashion Week, I accidentally ran out of the house without a purse. I felt naked and had an uncontrollable urge to explain what I’d done to everyone I encountered, while clutching my phone close to my chest; it contained my credit cards and driver’s license in a bunny-covered Wildflower case. To me, a purse was a symbol: The first time I used a purse to go out with my friends in middle school, I felt like a woman. And the first time I bought a really nice purse for myself, I felt like a real grown-up. It has never occurred to me to leave the house without one.

170923 simone rocha ss24london fashion weekcredit ben broomfieldcredit social photobenphotocopyright ben broomfield photography07734 852620photobenbroomfieldcomwwwbenbroomfieldcom
Ben Broomfield



170923 simone rocha ss24london fashion weekcredit ben broomfieldcredit social photobenphotocopyright ben broomfield photography07734 852620photobenbroomfieldcomwwwbenbroomfieldcom
Ben Broomfield



That is, until a few days later, during London Fashion Week, when I watched Simone Rocha’s Spring 2024 show from afar. On the runway, some models held onto beaded stems of long flowers with clenched fists, while others held real pink roses, and some carried a small bag with a beaded or living rose lying across the top.

london, england september 17 a model walks the runway during the simone rocha ready to wear springsummer 2024 fashion show as part of the london fashion week on september 17, 2023 in london, england photo by victor virgilegamma rapho via getty images
Victor Virgile



london, england september 17 a model walks the runway during the simone rocha ready to wear springsummer 2024 fashion show as part of the london fashion week on september 17, 2023 in london, england photo by victor virgilegamma rapho via getty images
Victor Virgile

I couldn’t stop thinking about those beaded blossoms, and I wasn’t alone. Online, people have expressed a love for them as well, without agreeing on what to call them. They aren’t bags or a clutch; their petals don’t open up to reveal a hidden pocket or chamber. (Say what you will about the kookiness of JW Anderson’s viral pigeon bag, but it has proven practical enough to fit lipsticks, pens, and plenty of cards.)

london, england september 17 a model walks the runway during the simone rocha ready to wear springsummer 2024 fashion show as part of the london fashion week on september 17, 2023 in london, england photo by victor virgilegamma rapho via getty images
Victor Virgile


They don’t fall into a traditional jewelry category, either. Rather, Simone Rocha’s beaded flowers are more akin to a toy you’d see a child carrying around than to a bag, and that feels perfectly in line with Rocha’s signature frothy feminine fantasy, where bows, tulle, and more bows reign supreme.

Despite the existential crisis I had while not carrying a purse, I still had everything I needed held in my hand. And Simone Rocha’s show made me realize that could be something beautiful. There’s something undeniably freeing about walking around holding onto just a flower, and maybe that’s a feeling Rocha wants us to experience.

Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
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Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA
Photo credit: SIMONE ROCHA

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