Simone Biles’s Bronze-Medal Win Vaults NBC’s Olympics Coverage Past 17 Million Viewers

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Simone Biles’s Bronze-Medal Win Vaults NBC’s Olympics Coverage Past 17 Million Viewers
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Simone Biles’s bronze-medal win during Tuesday’s primetime period led NBCUniversal to average 17.4 million total viewers across NBC, its cable channels and digital properties, including Peacock. It was the first time since Seoul 1988 that the second Tuesday of an Olympics outdrew the first. Of that tally, NBC Sports Digital properties had an average minute audience (AMA) of 512,000 viewers across NBC Olympics.com, the NBC Sports app and Peacock. To-date, NBC’s Tokyo Olympics competition coverage is averaging a total audience delivery of 16.8 million total multiplatform viewers each night in primetime. In Rio in 2016, the comparable number through 11 nights of competition was 29.0 million. The Brazilian time zone aligned much better for American viewers than does the Japanese one, allowing for more events to be watched live here in and around primetime. Yeah but still, that means Tokyo 2020 (in 2021) is currently down 42% from Rio 2016. Not that Pete Bevacqua is deterred. “Last night’s performance speaks to the unmatched strength and consistency of the Olympic audience across all television, digital and social media platforms, and has led to three consecutive nights of ratings growth in the second week of the Summer Games for the first time...

Read original story Simone Biles’s Bronze-Medal Win Vaults NBC’s Olympics Coverage Past 17 Million Viewers At TheWrap

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