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E-commerce platform Yoox turns 20 this year and they’re celebrating with a capsule collection with London-based luxury brand JW Anderson.
A multi-award-winning brand, Anderson was awarded ‘Menswear Designer of the Year’ and ‘Womenswear Designer of the Year’ at the 2015 British Fashion Awards: a first in fashion history. So it’s fitting that Yoox celebrates the Britishness in Yoox Net-A-Porter’s DNA by partnering with the Northern Irish provocateur on new capsule collection: JW Anderson x YOOX.
The love story between Yoox and JW Anderson isn’t new: in 2011, JW Anderson was one of the first participants in The Next Talents, a showcase created by Yoox and Vogue Italia. Since this early accolade, JW Anderson has evolved into an internationally renowned and award-winning fashion house, acclaimed for its playfulness, innovation and inclusiveness.
To celebrate Yoox’s 20th anniversary, Jonathan Anderson has looked back through the JW Anderson archives, pulling on familiar themes and codes to create a one-of-a-kind capsule collection for Yoox.
The silhouettes, colours and fabrics of JW Anderson x Yoox speak to JW Anderson’s inherent Britishness. We see elegance in the designs in colours like warm khakis, browns and greys. In the shoes category, felt loafer mules offer casual, comfortable, chic footwear. And the look is completed with a signature bag.
The collection’s corduroy trench coat touches on an essential element of the JW Anderson’s heritage: patchwork has been a recurring theme since the beginning. JW Anderson has always challenged binary notions of gender, and this literal patching together of fabrics and textures illustrates a freedom beyond binary choices.
Here are some of the pieces we think are made for wardrobe staples.
This patchwork shirt dress features buttons down the front and an asymmetric hemline.
Felt mules with a large buckle in leather and metal, cork footbed and non-slip rubber sole.
Leather bag with shoulder strap and golden clasp with chain and logo.
Khaki corduroy cargo pants with workwear-inspired side pockets.
Pleated midi skirt with buttoning down the front and asymmetric hemline.
Striped sweater inspired by classic hooded sweatshirts, adorned with JW logo embroidery.
Multicolored striped blouse with classic collar and large central ruffle.
Khaki corduroy trench coat with large lapels, asymmetric pockets and buckled belt.
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