The beauty mogul is encouraging her 197 million Instagram followers to register to vote in the next presidential election with her posts on the social network this week. However, she has a somewhat unusual approach: she posted two sexy photos showing off her curves in a bikini. The politically engaged message, wrapped up in a sexy package, seems to have paid off since the government website recorded a 1500% increase in traffic as a result. A simple initiative that could have real consequences for the November 3 US election.
A few weeks before a very polarized presidential election, social media stars continue to mobilize their online communities. With 197 million followers on Instagram, Kylie Jenner is one of the most influential users of the photo-based social network.
Like her elder sister Kim Kardashian, Kylie Jenner mostly posts sexy selfies to promote her beauty products and clothing drops. However, this time her message went beyond appearances, since she added this caption to her sexy pose: "but are you registered to vote? click the link in my bio.. let's make a plan to vote together."
Her post was liked over 9.7 million times by her followers. Even though Jenner is no stranger to such numbers of likes, sharing the government website to register to vote had direct consequences: its traffic rose by 1500%. According to TMZ, the Vote.org website recorded an 80% increase compared to the previous day. Over 48,000 users clicked on the website link via Kylie Jenner's Instagram. By way of comparison, the day before, on September 27, only 2900 users of the site came from Instagram, proving the important role played by Kylie Jenner.
This year, American stars are turning out in droves to encourage their fans to register to vote, especially younger users. This could have a direct impact on this year's electoral turnout. In 2016, out of 328 million Americans old enough to vote, only 138 million had cast their ballot.
At the time, Kylie Jenner was already leveraging her popularity to encourage her followers to go to the polls. She publicly backed Hillary Clinton's candidacy in 2016. This year, she hasn't officially endorsed any candidate, however she may take a stance for her brother-in-law Kanye West who's running in (at least) five states as an independent member of his own party, named ... the "Birthday Party".