Selena Gomez is gearing up to make a splash in the celebrity beauty market.
The Lose You to Love Me singer took to Instagram on Tuesday to announce that she will be unveiling Rare Beauty, in conjunction with executives at Sephora, this summer.
Rare Beauty shares the same name as Selena's third solo studio album, Rare, which dropped last month.
"Guys, I've been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!" the superstar wrote, alongside a short video introducing the line. "Follow @rarebeauty and become part of our beautiful community. Here's a tiny sneak. There's more to share AND I can't wait."
In the clip, Selena shows off her new eyeshadow, lipstick and blush, and experiments with make-up sponges.
"Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me," the 27-year-old told her followers. "I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other, and just start embracing our own uniqueness. You're not defined by a photo, a like or a comment. Rare Beauty isn't about how other people see you, it's about how you see yourself."
Selena's inspiring message appears to have connected with her 167 million Instagram followers, as within two hours of her announcement, Rare Beauty's Instagram page had already amassed more than one million fans.
© Cover Media