Scarosso Teams Up With Marta Pozzan For Latest Capsule Collection
More from Footwear News
K-Way Taps Into Mountaineering Style with Diemme Footwear and Apparel Collab
Aquazzura's Edgardo Osorio Taps Longtime Friend Alex Rivière For Latest Capsule Collection
In the latest of a long streak of collaborations, Italian footwear specialist Scarosso is teaming up with Los Angeles-based Italian actress, model and digital influencer Marta Pozzan for a high-glamour capsule collection.
Tapped by the direct-to-consumer label to develop a focused range dropping on Wednesday, Pozzan is known for having gained popularity through her fashion blog and her presence on social media, where she showcases her style and lifestyle content. “This is the first time I have designed a full collection for a brand, and I really enjoyed the process,” she said. “I’m a big shoe lover, and I’m very specific about the kinds of shoes I like to wear, so being able to design something that was truly inspired by me felt very special.”
Pozzan imbued her eclectic fashion sense – often expressed by blending high fashion with more accessible pieces – into three key designs available in different colorways, with the main style being a wedged knee-high boots in eco leather rendered either in a ice hue or in a black patent version.
“I love the idea of wearing boots as if they were pants and t-shirts as if they were dresses, and I truly do it all the time,” said Pozzan. “I own more boots than shoes — a lot of black ones, especially. Initially, I thought my favorite would be the black patent boots, but I’m quite obsessed with the off-white ones, as well.” Now she hopes other women will feel the same, with none less than Cher leading the pack. “[She] would and should wear my boots!” said the lively talent.
All coming with a graphic, 3.7-inch wedge, styles in the collection also include pumps in white calf leather or black croco-embossed leather, as well as seductive pointy mules available in black leather, rose satin or in fire red patent leather – another personal favorite of Pozzan.
“There’s just something about sexy shoes paired with unexpected outfits that excites me. I also love a wedge heel; it’s so modern and bold. Bold is what I look for in clothes and accessories for bold women,” she said.
Pozzan’s own bubbly personality and enthusiasm were key factors in sparking the collaboration and convincing Scarosso to give her a try as a shoe designer.
“I met Marta exactly one year ago when I was here for the launch of our collab with Warren Alfie Baker. She was attending the event and a common friend introduced her to me,” recalled Scarosso’s brand manager Gaetano D’Angiulli. “I’ve been immediately captured by her energy, kindness and her strong connection to L.A. but also her bold style. We, at Scarosso are constantly seeking for talents, people we can relate with and establish a connection and I felt Marta could be one of those.”
No wonder the brand decided to create a dedicated campaign fronted by Pozzan herself. The high-drama images alternating closeups on the shoes to full-length portraits of Pozzan wearing her designs dressed in a red gown or wrapped in a vinyl coat are currently decking the streets of L.A., where an event in a private villa on Mulholland Drive will also mark the line’s launch on Wednesday.
Available exclusively on Scarosso’s online store, the collection will come in a special co-branded packaging with prices ranging from 410 euros for the satin mules to 625 euros for the boots.
The launch soirée will follow in the footsteps of the first New York-based event Scarosso hosted in June to mark its tie-up with Linda Rodin, as reported.
The brand is increasingly investing in the U.S., which has become its second biggest market after the DACH area – comprising Germany, Austria and Switzerland – and before the Middle East.
D’Angiulli said that overall the company projects to total more than 20 million euros this year, reporting a double-digit growth versus last year, and aims to keep up with such pace in 2025, too. Market-wise, the company is looking to boost its distribution in the U.S. as well as in China going forward.
Collaborations will continue to play a pivotal role in the process. “Since the beginning, we’ve always sought to establish a strong connection with the U.S., and all our collaborations reflect this, from Brian Atwood and Nick Wooster to Linda Rodin, Warren Alfie Baker, and Matt Hranek, each partnership has deepened our ties to the States,” said D’Angiulli.
To be sure, earlier this year Scarosso – which is based in Milan and produces all its styles in Montegranaro, in Italy’s Marche region – not only released the range with Rodin but also renewed its tie-up with Wooster as well as teamed up with Brooks Brothers on a footwear capsule unveiled at Pitti Uomo in Florence and celebrating the understated American and preppy styles.
“We’re staying true to our value proposition since the beginning, so offering a contemporary take on classics styles and keep all our production entirely made in Italy although the strong raise of raw materials in the last years,” said D’Angiulli. The digital-savvy brand also stepped into the wholesale market last year, when it additionally expanded into the kid’s footwear arena with its “Loafers for Kids” collection drawing inspiration from the company’s adult line.
Best of Footwear News
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
