You have to feel a little bit of sympathy for whoever designed the recent Spider-Man: Far From Home poster, because this has just gone right to the top.
On Friday, it emerged that posters for the new Spidey movie featuring Nick Fury managed to get his eye-patch on the wrong eye.
And now, actual Samuel L. Jackson has weighed in on the blunder. And weighed in hard...
Posting the blunder on his very own Instagram page, he let rip: “Uhhhhhh, What In The Actual F**K IS GOING ON HERE???!!!”
He then added the hashtag #headsgonroll, and another that's a tad too sweary to be reproduced, so you can judge for yourself its level of obscenity below.
It's the second time marketing material for the movie has fallen short of expectations, with a previous poster bungling London geography.
But judging by early reactions, the important thing appears to be that the movie is another cracker for the Marvel canon.
US film writers got a sneak peak of it last week, and soon flooded Twitter with their approval, noting that Jake Gyllenhaal's Mysterio is some inspired casting.
Also starring Zendaya, Jacob Batalon, Jon Favreau, Marisa Tomei and J.B. Smoove, it's out across the UK on July 2.