The coronavirus lockdown saw pubs and bars – like many other businesses – shut their doors.
This gave rise, once limits on meet-ups from members of different households were relaxed, to a sharp spike in the number of people catching up over a drink in the park.
With such locations still without open toilet facilities, men and women have had to answer the call of nature al fresco – with the former group finding it a much easier task than the latter.
So it is perhaps unsurprising that Shewee, a plastic portable urinating device for ladies, has reported a 700% rise in sales in the last five months.
According to The Guardian, other companies that offer similar products have also experienced a jump in activity.
Sales of Pee Pocket, made from cardboard, have gone up 800%, while Tinkle Belle and P Style have also recorded added interest.
Shewee, the first of its kind, was invented in the late 1990s by product-design student Sam Fountain.
Explaining how she came up with the idea, the founder told The Guardian: “Men don’t have a problem with using public toilets, but women do: having to get their bottoms out and touching everything, the massive queues.
“I was looking at a tampon applicator one day and thought: ‘Wouldn’t it be great if you could just wee down that?’”
It first became publicly available in 2003, and quickly became popular with those who spent a lot of time outdoors – acquiring many more fans for this reason during lockdown.
With prices starting at £4.99, the Shewee is made from liquid-repellant material.
Once used, it can be easily wiped and returned to a portable case.