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Rumi, Beyoncé's Four-Year-Old Daughter, Makes a Rare Cameo in a New Ivy Park Ad

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  • Blue Ivy Carter
    American singer

School is in session—and Blue Ivy and Rumi Carter are in attendance.

A newly released ad for Halls of Ivy, the latest campaign for Beyoncé's athleisure line, Ivy Park, dropped today. The preppy, academia-themed collection marks the fifth collaboration between Ivy Park and Adidas. Per WWD, Beyoncé describes Halls of Ivy as a "figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome."

In the new campaign video, four-year-old Rumi made a rare appearance alongside her mom and big sister, Blue Ivy. Carrying Rumi in her arms, Beyoncé matched with her daughters in black-and-white houndstooth sets.

Other familiar faces in the video include Natalia Bryant, Kobe Bryant's daughter, and Ava and Deacon Phillippe, Reese Witherspoon's eldest children. Basketball players James Harden of the Brooklyn Nets and Jalen Green of the Houston Rockets were also tapped to star in the campaign.

In an interview for Harper's BAZAAR's September cover story, Beyoncé talked about including children's clothing through Ivy Park.

"I'm excited that IVY PARK x adidas will now feature kids' clothing with this drop," she said. "On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we'd find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing."

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