Rosie Huntington-Whiteley creates lipstick shade for Hourglass Cosmetics

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley has created her very own lipstick shade for Hourglass Cosmetics.

The British model has collaborated with the team at the beauty company on several projects for her Rose Inc. website in recent months, and earlier in January, was named as Hourglass' first-ever brand ambassador.

But Rosie isn't only fronting campaigns, as she has now announced that she has formulated her own signature colour of lipstick to be included in the Confession Ultra Slim High Intensity Refillable Lipstick range.

"I chose this shade for several reasons," she said of You Make Me, a red-brown hue with satin finish. "It is incredibly versatile and can be worn day to night, all year round. You can wear it with any outfit or make up look. It's the perfect terracotta nude and is a great shade for all skin tones. It feels polished and elegant but still natural and effortless."

Hourglass' new lipstick line is available in 30 colours and comes with a sleek applicator which is designed for interchangeable use. The products will be available to purchase from 24 January.

Meanwhile, Rosie is also fronting the campaign for the new Vanish Airbrush Concealer, which comes in 22 shades and is described as having a "weightless, creamy formula that instantly blends into skin and sets to a natural, airbrushed finish."

Alongside a snap of her debut on Instagram, the blonde beauty gushed over the product and noted that she was thrilled to be a part of the Hourglass family.

"Less is more with the new #VanishConcealer by @hourglasscosmetics... So honoured to be the new face and brand ambassador of a beauty brand I have loved and used for years. More to come," the 32-year-old wrote.

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