Robinsons Singapore to reopen as an online department store in June

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Customers queue to enter a Robinsons department store at the Hereen in the Orchard Road shopping belt in Singapore on October 30, 2020, after the company announced that it was closing its last two stores in the country due to falling demand as more consumers shift to online shopping. (Photo by Roslan RAHMAN / AFP) (Photo by ROSLAN RAHMAN/AFP via Getty Images)
Customers queue to enter a Robinsons department store at the Hereen in the Orchard Road shopping belt in Singapore on October 30, 2020, after the company announced that it was closing its last two stores in the country due to falling demand as more consumers shift to online shopping. (Photo by Roslan RAHMAN / AFP) (Photo by ROSLAN RAHMAN/AFP via Getty Images)

After exiting Singapore in January this year, the 163-year iconic retailer is returning as Robinsons Online, a fully "digital, state-of-the-art, vertically integrated" online department store, that will go live on 24 June 2021.

Robinsons Online will present over 200 specially-curated brands including some familiar, some homegrown, some new-to-market. Customers can also look forward to exciting collaborations that will debut exclusively on the new platform.

With its head office based in Singapore, the newly independent Robinsons Department Stores Online Pte Ltd will be headed by Mr Jordan Prainito, the former Managing Director of Canningvale Australia. 

As the Managing Director of Robinsons Singapore, Mr Prainito said: "I’m excited to be relaunching such an iconic brand. The brand has a rich history, and it strongly resonates with Singaporean and Southeast Asian customers. It just needs to be catapulted into the 21st century."

"The global pandemic has expedited the mainstream adoption of online shopping. We think now is the right time to pivot to a digital-first strategy."

He added that, "Singaporeans are avid online shoppers, Robinsons Online will not disappoint. The website is easy to navigate, visually pleasing, perfectly curated, and will provide a trusted, safe and secure checkout."

Mr Prainito will hire Singaporeans to fill various positions across the business and has already hired two former Robinsons’ employees.

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