Retail Intel: Virgil Abloh and Louis Vuitton Green Up NYC With Summer Pop-up

FN Staff

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July 12, 2019: Virgil Abloh and Louis Vuitton are back with another unique retail experience. After hosting a shop in Chicago throughout June, Abloh and LV opened a New York pop-up today at 100 Rivington St. in the Lower East Side that will have fans feeling “green” with envy. The entire space has been enveloped in neon green, including the exterior and interior floors, walls and ceiling — even the furniture and decorative plants and props. The only items sans paint are the looks from Abloh’s fall ’19 LV apparel, footwear and accessories collection, including an updated version of the Louis Vuitton “Skate” Trainer. The shop will be open Monday to Sunday, from noon to 9pm, until July 21.

July 5, 2019: Italian sneaker brand Golden Goose continues its global expansion with the opening of its first store in Japan’s capital city. The flagship, which debuted on Thursday, spans 2,250 square feet and carries the complete women’s, men’s and kids’ collections of shoes and apparel. It also exclusively houses the Flag Ltd sneaker, emblazoned with symbols of Japanese culture. Additionally, as part of its business strategy in the country, the company will launch six capsules a year in association with local artisans.

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