Reebok and adidas collaborate to create a new Instapump Fury Boost sneaker
SINGAPORE — In a surprising move, two rival sneaker brands have come together to create a new hybrid shoe: the Instapump Fury Boost™ sneaker. There will be three exclusive release packs featuring five different colourways, and they will be released throughout Fall/Winter 2019.
The three release packs are:
“Prototype”: The “Prototype” model features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. This colourway features classic white, royal blue and solar orange. In addition to celebrating Reebok's innovation legacy, the Instapump Fury Boost™ Prototype gives a subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST™. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon Japan on Saturday (5 October) limited to 50 pairs only, with a wider Asia-Pacific release next Friday (11 October) and global release on 15 November. The "Prototype" model will not be available in Singapore.
“OG Meets OG”: The “OG Meets OG” pack salutes the inaugural Instapump Fury and UltraBOOST™ colourways. Designer Steven Smith struck on an incendiary citron yellow upper, glowing against crimson and black accents to capture his independent spirit. The Instapump Fury Boost™ “OG Meets OG” will be available beginning on 25 October in Asia markets, and 22 November at selected global outlets.
“Black & White”: The Black & White pack is made for the fashion-forward. The pack features monochrome uppers with a glimmer of metallic GraphLite, its bold futurism offset by the organic warmth of raw gum outsoles. The Instapump Fury Boost™ “Black & White” will be available beginning 6 December at selected global outlets.
