Mediacorp actress Rebecca Lim forays into being a home baker with her brother Daniel Lim by joining forces and transforming their foodie Instagram account into the latest celebrity F&B “shop”.
The brother-sister duo focuses on marketing sourdough bread with gourmet dippings, and they actually sold out their June orders within four days.
The actress first teased about the sourdough bread on her personal Instagram on 22 May, tagging the foodie account and captioning, “Staying home trying to perfect this. Stay tuned @thelimskitchen”.
According to their Instagram, The Lim’s Kitchen started experimenting with sourdough in July 2019 after a starter kit was gifted to them. The starter kit was named Larry, which “coincidentally shared our father’s name”.
On 26 May, The Lim’s Kitchen updated its Instagram story with the available menu for order via Direct Message on Instagram.
TheLimsKitchen Sourdough, serving 12-16 half slices, goes for S$15 with a 50g truffle butter. In contrast, the Sebastian Sourdough Bundle goes for S$40 with one sourdough loaf, 200g of crab slaw, 40g of squid ink aioli, 50g of truffle butter and 50g of spring onion garlic cream cheese.
Fans quickly snapped up the orders, and an update was posted just four days later, with the announcement that the loaves for June were fully booked. The Lim’s Kitchen also added that it would be “moving to an online portal to streamline the bookings for July 2021 orders.”
Speaking to 8days.sg, the 34-year-old actress let on that “My brother’s the one who really understands the chemistry and sourdough, so he heads the kitchen. Daniel’s sourdough is definitely better than mine (laughs); that’s why he’s heading the kitchen. I’ll only consider getting more hands-on if there’s enough demand from customers.”
In the meantime, Lim and her sister, Melissa Lim, help to answer questions on Instagram about the sourdough. “As I was on semi-break (from filming), I was constantly on the phone answering DMs (direct messages). We soon found out it was really unsustainable, especially once you factor in payments,” the actress shared. She had also occasionally delivered the orders to those who had ordered from their home bakery.
Speaking to 8days, Daniel revealed that he wakes up at about 3.30am every morning to start baking and starts packing and cooling the loaves at 9am. Customers who opted for pick-up will then do so at Bukit Panjang from 10am - 12pm. Regarding the future of this home bakery, Daniel shared that “It’s a good exercise to work through the orders we currently have and gauge the response from there. There’s no way of telling (for now) whether the demand is sustainable moving forward.”