Ralph Lauren scraps New York presentation due to coronavirus crisis

Ralph Lauren

Ralph Lauren has cancelled his upcoming show in New York due to the coronavirus outbreak in the U.S.

A spokesperson for the American luxury brand confirmed on Tuesday that the presentation in April, which was due to take place in an unspecified location in the city, was being scrapped.

"In light of the ongoing uncertainties related to the novel coronavirus around the world, we have decided to cancel our fall 2020 show as a precautionary measure and out of respect for our teams, partners and consumers," they commented in a statement to WWD. "Our primary focus remains on their health and safety."

Officials in the U.S. have confirmed nine deaths from the virus, called COVID-19, and more than 100 cases. However, some health experts have suggested that the real number may be far higher if coronavirus testing is expanded across the country.

More than 3,200 people have died, and 92,000 people have been infected in more than 70 countries, with the vast majority of fatalities in mainland China, where the outbreak originated in late 2019.

Lauren declined to showcase a fall collection during New York Fashion Week last month.

The news comes after Gucci decided to cancel its cruise 2021 fashion show that was due to take place in San Francisco, California on 18 May, and Prada's move to postpone its cruise show, which had been scheduled for 21 May in Tokyo, Japan.

Despite the widespread coronavirus outbreak, Chanel is pushing forward with its cruise show in Capri, Italy on 7 May, while Dior still plans to head to Lecce, in the Italian region of Puglia, on 9 May.

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