Ralph Lauren donates $10 million towards coronavirus crisis relief efforts

Ralph Lauren

Ralph Lauren has donated $10 million (£8.2 million) to help in the fight against the coronavirus pandemic.

In an announcement on Thursday, the American fashion icon confirmed that executives at his charitable foundation would be dispersing the money in order to aid organisations, workers, and communities in providing vital support and services to those in need.

"At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another," Lauren said. "In the past weeks and months, that spirit has never wavered. We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis."

The huge donation will be used in a number of ways in the U.S. and around the world, including contributing to the World Health Organization's Covid-19 Solidarity Response Fund, supporting vulnerable cancer patients through Lauren's existing Pink Pony Fund, and providing emergency financial grants for the Emergency Assistance Foundation.

Employees at the Ralph Lauren label will also be producing 25,000 gowns and 250,000 masks for doctors, nurses, and health care workers on the frontline.

"We recognise that this is an unprecedented, multifaceted crisis which demands different responses for different needs in different places. That is why we are funding multiple activities to support our teams, our partners and our communities around the world," added Patrice Louvet, president and chief executive officer of The Ralph Lauren Corporate Foundation.

Lauren and Louvet have also committed to donating to the Council of Fashion Designers of America/Vogue Fashion Fund and those in the American fashion community impacted by the Covid-19 pandemic.

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