This fall, renowned watchmaker and Master of Materials, Rado, is giving its True Square Thinline design a surge of compelling color.
In partnership with the Foundation Le Corbusier, the exclusive proprietor of Les Couleurs Suisse created by Le Corbusier, Rado’s True Square Thinline Les Couleurs Le CorbusierTM collection brings together extraordinary design and remarkable materials with the evocative, emotional and eternal power of color. In three new references of Rado’s signature square case, the collection, limited to 999 pieces each, appreciates and honors the “ability of color to raise spirits and evoke emotions.”
More from WWD
Notably, Rado’s True Square Thinline Les Couleurs Le CorbusierTM collection represents a continuation of the relationship that the watchmaker has created with the Foundation Le Corbusier which has been built on a deep appreciation for groundbreaking and innovative design. Le Corbusier was known as one of the most inspiring modern architects and designers having been highly influential in architecture, design and urban planning. Today, he is also remembered for the crucial role he played in the transcendent theory of color which led to the eventual development of an enduring Architectural Polychromy consisting of 63 colors.
In many ways Le Corbusier’s forward-thinking approach mirrors Rado which has earned the brand numerous prestigious international prizes for setting the standard and raising the bar as a pioneer. As the Master of Materials, Rado has led the watchmaking industry by introducing high-tech ceramic, colorful high-tech ceramic and Ceramos to design-led collections, making it the perfect design partner to bring Le Corbusier’s palate to life in a ceramics collection.
In creating the True Square Thinline Les Couleurs Le CorbusierTM collection Rado taps into its expertise gained over 30 years of working with high-tech ceramic to create watches with Architectural Polychromy colors, exclusive to Rado and the True Thinline collection. The combination of shape, color and material of the new True Square Thinline makes it Rado at first glance, though until now the Rado’s first collection has only been made in monochromatic offerings. Utilizing Le Corbusier’s color system, the collection also allows the designs to freely associate each color with any other.
The collection puts color at the heart’s center, taking inspiration from Le Corbusier himself who said, “Color is an incredibly effective triggering tool. It is a factor of our existence.” In each of the three interpretations of Rado’s design created for the Le Corbusier collection, the designer embraces a “bold but subtle combination of seductive, understated colors,” which sets the watches apart from others currently in its offerings.
All eye-catching in their own way, the first of three designs is presented with an iron grey matt high-tech ceramic monobloc case and crown with an iron grey sun-brushed dial through a sapphire crystal. The model has an iron grey matt high-tech ceramic bracelet with mid-links in slightly greyed English green ceramic and a PVD-coated titanium threefold clasp. Making reference to a calm but compelling color statement, the collection’s second design has a grey, brown natural umber matt high-tech monobloc ceramic case. The grey, brown natural umber sun-brushed dial perfectly complements the case, as does the grey, brown natural umber and cream-white matt high-tech ceramic bracelet with a PVD-coated titanium threefold clasp.
The third offering of the True Square Thinline Les Couleurs Le CorbusierTM collection expresses the watchmaker’s classic color boldly with an ivory black matt high-tech monobloc ceramic case and crown and a tone-on-tone sun-brushed black dial. Its ivory black high-tech ceramic bracelet matches the case, and ivory black printed indexes and the Rado logo round out the presentation.
All pieces in the collection are created with remarkable wearer comfort in mind, offered through the full high-tech ceramic construction and specific dimensions. The cases for each of the models measure a discreet 37 x 43.3 mm and are only 5.0 mm thick. Each watch is available for individual purchase or within a special collector’s box of eight models.
Best of WWD