Puma Reunites With Noah and Releases Classic Velcro Sneakers Update
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For the third time, Puma and men’s clothing brand Noah collaborated to create a line of cut-and-sewn apparel, accessories and footwear inspired by classic sports silhouettes.
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On the footwear front, Noah and Puma bring back the Suede Classic Velcro sneakers in two head-turning “Camel” and “Navy” colorways. Both styles feature textural suede uppers, two velcro closures adorned with contrasting gold Puma lettering, a perforated Puma Formstrip, and Noah’s cross logo stamped on the heels.
$130
Puma
$130
The collaborative premium apparel collection features earthy and neutral-toned pieces, all elevated with thoughtful detailing. Featured apparel includes the jacquard polo with Super Puma and embroidered logos, an insulated quilted jacket made from water-repellent nylon canvas and twill pants made in Portugal. Accessories include a jacquard scarf featuring a striking Super Puma motif, a cozy merino wool ski beanie and a corduroy 5-panel hat.
The brands also collaborated on their first-ever suit. Made in Italy, the two-piece suit is crafted of 90% wool and 10% cashmere blend and features custom Super Puma jacquard lining in 100% viscose, genuine horn buttons and a custom Puma lapel pin. Noah’s Brendon Babenzien created the suit as a play on Puma’s iconic T7 tracksuit.
“When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like Puma who says yes, you’re thrilled,” said Noah’s co-founder, Brendon Babenzien, in a statement released by Puma.
Noah is an American men’s clothing brand founded by Brendon Babenzien and Estelle Bailey-Babenzien, based out of its flagship store on 195 Mulberry St. in Soho, New York.
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Puma and Noah’s latest collaboration is available starting Friday from noahny.com and Noah stores and selected accounts worldwide. Noah and PUMA’s made-in-Italy suits will be exclusively available from Noah stores and Dover Street Market.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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