PSA: Adele Is Launching a Beauty Brand

adele beauty brand launch
Adele Is Launching a Beauty Brand, People!Johnny Nunez - Getty Images

Another day, another beauty brand launch. What can we say? Celebrities are clearly champing at the bit to throw their hats into the beauty ring, and we're not mad at it. While some have us questioning "Do they really need their own beauty line?", I for one, have been fully converted. From Rare Beauty to Victoria Beckham's namesake line to the game-changing Fenty Beauty, celebs have taken over my makeup bag. The next celeb looking to take over is Adele, who just filed a trademark for her own beauty line—excited much? Hell yes.

Here's everything we know about Adele's foray into the beauty world...

Is Adele launching a beauty line?

This is what we're all here for and it seems to be a yes from Adele. The singer filed a trademark (so it's very early days) for a variety of products, including eyeliner, lipsticks, eyeshadows and even perfume.

Eyeliner, in particular, makes a whole lot of sense; it's her signature makeup look, after all. If we can somehow manage to easily create Adele's signature cat eye, we're on board.

What's more, jewelry, watches and underwear were even on the list, so who knows? You could be seeing Adele's version of Rihanna's SAVAGE X FENTY or Kim Kardashian's SKIMS. What an exciting world we live in, ey?

What is Adele's beauty line called?

It may not be as on the nose as some namesake beauty brands, as it seems Adele has taken inspo from the more inconspicuous celebs, like Scarlett Johansson's The Outset or Lady Gaga's Haus Labs.

Instead, she's gone with 'The Shelbourne Collective'. Yep, we might need you to explain that one a bit more, Adele...

When is Adele's beauty line launching?

When we will be blessed with The Shelbourne Collective is yet to be determined, but considering the trademark has only just been filed, we're not holding our breath for anytime soon (sorry).

Don't worry, stay tuned and we will keep you updated with any new info that comes our way. Watch this space...

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