Printemps Taps Industry Veterans for Key Hires

PARIS — Printemps Group, parent company of the famed Paris department store Printemps, has added two executives to its management committee.

Former Burberry and La Perla executive Jean Gasnier will come on board as managing director of new business, while Alain Cheung, most recently director of digital and customer relationship management at SMCP’s Claudie Pierlot brand, will join as managing director of digital and omnichannel.

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“After an intense three-year transformation plan, we wish to mark a new phase for the Printemps Group aimed at developing large scale and long-term initiatives,” said Printemps chief executive officer Jean-Marc Bellaiche. “The quality and in-depth knowledge of their respective profiles complement the richness of our management committee.”

Gasnier steps up to the role from the marketing, digital and omnichannel director position at Citadium, Printemps Group’s urban fashion brand, a post he held for five years. Prior to Citadium, Gasnier served as e-commerce and digital marketing director for La Perla and digital director at Elite Model Management. He also spent several years at Burberry, where he began as a digital business analyst before moving into the business architecture manager spot.

Joining from Pierlot, Cheung was previously European e-commerce director at Zadig & Voltaire. He held successive positions in the e-commerce department of French multibrand jewelry and watch retailer Cleor, reaching the post of e-commerce director. He also worked at French retail e-commerce solutions partner The Oz, and as a project manager at Meninvest Group, which holds a portfolio of men’s brands.

Alain Cheung
Alain Cheung

Under Bellaiche, Printemps is undergoing an ambitious overhaul to reinvigorate the historical French department store with experiential retail and a start-up approach. To that end, the group has added elements such as branded pop-up cafés, and opened a podcast studio in its Paris flagship.

The Printemps Group operates 19 department stores in France and opened its first international branch in Doha, Qatar, in November as part of its expansion plan. It plans to open an NYC outpost at One Wall Street in early 2024.

Printemps Group is also parent company to Citadium, the Place des Tendances fashion and beauty e-commerce site, as well as Made in Design, a furniture and decor e-commerce site.

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