PrimaLoft Hires Former Saucony Leader Anne Cavassa as Its Next President

PrimaLoft Inc. has hired footwear industry veteran Anne Cavassa as its next president.

The material technology company announced Tuesday that Cavassa, who most recently served as president of Saucony, will join CEO Mike Joyce “in a strategic move that reinforces PrimaLoft’s commitment to growth, innovation and sustainability.”

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“What drew me to this position is the brand’s rich history of innovation, delivering outstanding performance and sustainable products,” Cavassa said in a statement. “I look forward to the opportunity to work with some of the world’s best brands, and I’m particularly excited about our next phase in building brand equity and forging a strong connection with consumers.”

In this role, PrimaLoft said Cavassa will assume responsibility for day-to-day operations, and will collaborate with Joyce to advance the company’s growth.

“Our company purpose is to balance the intersection of people, products and the planet,” Joyce said in a statement. “Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level and, for me, she was the only choice.”

Prior to PrimaLoft, Cavassa was the president of Saucony, a position she held from May 2018 until she stepped down in May 2023. Prior to Saucony, Cavassa held leadership positions at several running, athletic and outdoor industry heavyweights. The most recent role prior to joining Saucony was chief customer experience officer and SVP of marketing and apparel for Brooks. Her experience also includes stints at Timberland, Nike, Ibex, Eastern Mountain Sports and Reebok.

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