Presley Gerber unveils face tattoo

Presley Gerber showing off his new face tattoo. Credit: Instagram - @jonboytattoo

Presley Gerber has debuted a dramatic new face tattoo.

The 20-year-old model, the son of Cindy Crawford and Rande Gerber, uploaded a video on Instagram on Friday of him getting the inking from New York-based tattoo artist Jonathan 'JonBoy' Valena and then shared a picture of him with JonBoy after the session with the caption, "Thanks homie @jonboytattoo."

The tattoo artist posted a close-up picture of his work on his Instagram page, showing that Presley had got the word "MISUNDERSTOOD" in capital letters inked along his right cheekbone.

Sharing the same photo of him posing with Presley, JonBoy preemptively apologised to the supermodel by writing in the caption, "Sorry mom."

Many of Presley's followers on Instagram questioned why he would "ruin" his face with the design. One user wrote, "Why would you ruin your pretty face like that? Isn't THAT the money maker?"

Presley, who has starred in campaigns for the likes of HUGO, Calvin Klein and Topshop, already has quite an extensive tattoo collection. He has floral artwork on the backs of both hands, words written across his fingers and multiple small designs on his neck, as well as his sister Kaia Gerber's name on his left arm.

In January, Kaia and Presley paid a visit to tattoo artist Evan Kim and had a joint tattoo session. Kaia, 18, came away with a small flower bouquet on her wrist, along with interlocking arms in the shape of a heart on her right shoulder, while Presley got the word "HAHA" written across his fingers, with one letter on each digit of his left hand.

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