Prada exhibition to open in London

Prada spring/summer 2020 parade. Courtesy of The Design Museum

An exhibition dedicated to Italian fashion house Prada is to open in London next year.

Executives at The Design Museum in Kensington, London announced on Wednesday that they will be opening "Prada. Front and Back", the first major museum exhibition dedicated to luxury fashion label, in September 2020.

The retrospective will give fashion fans unprecedented insight into Prada's creative approach, inspirations and landmark collaborations and will showcase how head designer Miuccia Prada, along with her husband, Patrizio Bertelli, turned Prada, which was founded by her grandfather Mario in 1913, into one of the most successful fashion houses in the world.

It will also explore how Miuccia, who took over the house in the 1970s, changed the way people dress and redefined how society understands luxury.

"Through the prism of design visionaries such as (Dutch architect) Rem Koolhaas and Herzog and de Meuron (architect firm), we will tell Prada's remarkable story in fashion. By questioning every aspect of the design landscape through our exhibitions, public and learning programme, we can connect design with people's everyday lives and passions," said Deyan Sudjic, director and curator of Prada. Front and Back, in a statement.

Speaking to London's Evening Standard, he added, "For me, it's a particularly personal challenge to work on the Prada exhibition - there is so much to explore about a company that never wants to do the obvious thing, and that is such a genuine cultural force."

The museum team was granted access to the brand's headquarters in Milan, and the exhibition is expected to feature some of Prada's most iconic pieces as well as clothes and accessories from its catwalk collections.

The Design Museum has previously held exhibitions on late Tunisian couturier Azzedine Alaia and British fashion designer Paul Smith.

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