Prada has donated two intensive care and resuscitation units to hospitals in Italy amid the coronavirus pandemic.
The country is in lockdown after becoming one of the worst affected areas outside of China, where the outbreak began in December, with more than 27,980 people infected and 2,158 deaths.
A joint statement released on Monday by Prada chairman Carlo Mazzi and chief executive officers Miuccia Prada and Patrizio Bertelli revealed that they have donated two complete intensive care and resuscitation units each to three hospitals in Milan - the Vittore Buzzi, Sacco and San Raffaele.
According to Footwear News, the Italian fashion house confirmed that the six donations were private and had been made personally.
More than 60 million people have been on lockdown since the Covid-19 outbreak began to devastate the country, which reported a jump of 950 cases in just 24 hours on Sunday.
The news from Prada comes shortly after it was revealed Donatella Versace and her daughter Allegra Versace Beck had donated $224,000 (£182,000) to a hospital in Milan to support the city's strained health service.
Italian influencer Chiara Ferragni has also raised over $3.4 million (£1.8 million) to help deal with the epidemic via a GoFundMe campaign.
Elsewhere, employees at perfume factories owned by Moet Hennessy Louis Vuitton (LVMH) are to begin manufacturing hand sanitiser for hospitals in France, which is now on lockdown after stringent measures were imposed on Monday by President Emmanuel Macron.
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