Prabal Gurung calls on industry leaders to unite in face of coronavirus crisis

Prabal Gurung

Prabal Gurung has called on fashion industry leaders to unite to tackle key issues in light of the coronavirus crisis.

The Nepalese-American designer launched his eponymous debut line in 2009 and has gone on to dress the likes of former U.S. First Lady Michelle Obama, Catherine, Duchess of Cambridge, Sarah Jessica Parker, and Anne Hathaway.

But as Covid-19 continues to sweep the globe, with 204,000 cases and over 8,200 deaths to date, Gurung has instructed his New York-based team to work from home but stay in "close communications", and accordingly, has been contemplating how the pandemic will force change within the wider business.

"Tackling an issue of this magnitude requires unity. We have to reach across departmental and industry lines to pull in help from a global brain trust of brilliant creatives and business leaders," he wrote in an essay for "Right now, what we need in fashion are leaders who are unafraid to have these conversations, and to really break the patterns that have in so many ways gotten us to this unhealthy place. America stands for change, America stands for guts. We have the power to set the tone of how we function going forward."

Gurung went on to note that he and his team are very focused on finding solutions for becoming even more sustainable, inclusive, and inventive. And he is also concerned about ways he can champion other independent designers.

"We are in a unique position to change the tides. Whether it is about race, size, or age; the conversation starts here," the 40-year-old mused. "In so many ways, coronavirus was the final straw that finally made me sit back and really think about our current definition of success, and what we were willing to sacrifice to get there."

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