New York-based florist Alexandra Whitcombe has launched a skincare line called Vendôme Paris, according to Women's Wear Daily.
Whitcombe, who founded Trellis Fine Florals in 2011, will use her experience in botany to create skincare products for women in their 30s and 40s.
The line will use a blend of Swiss herbs and botanicals, with products priced between $75 and $350. The skincare products will initially be available onwww.vendomedeparis.com, as Whitcombe looks towards department stores and high-end pharmacies for further distribution.
The company will also launch a botanical-based makeup line next spring, featuring colorful packaging and equally aimed at 30s and 40s women.