Popular shoe brand Melissa opens 'world's largest flagship store' in Singapore

Shoe brand Melissa has opened its largest ever flagship store in Singapore. (Photo: Melissa)
Artist’s impression of shoe brand Melissa’s flagship store in Singapore. (Handout provided by Melissa)

Shoppers have another reason to celebrate, because shoe brand Melissa is opening a flagship store in Singapore at Raffles City Shopping Centre.

Named MDREAMS, the 1,700 square foot store is the brand’s largest standalone store outside of its three signature Galeria Melissa stores in London, New York and Sao Paolo. The move is part of the brand’s longer-term strategy to establish better customer relations and improve its market presence.

Terence Yow, managing director of Melissa’s official local distributor ENVIABLY ME, said, “The new Melissa MDREAMS flagship store gives us the opportunity and platform to evolve our customer experience, ensuring that we continue to deliver authentic and personalised experiences through various enhanced customer loyalty programmes, service standards, and technology application, for a seamless Melissa Experience in store.”

Melissa is also available at MDREAMS at Wheelock Place, as well as several leading departmental stores and retail outlets around the country.

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