Pop Smoke and Quavo recruit Virgil Abloh to direct new music video

The rappers recently collaborated on "Shake the Room," which appeared on Smoke's new "Meet the Woo 2" mixtape.

"Shake the Room" is one of the thirteen tracks featured in the follow-up to 2019's "Meet the Woo 1," which also boasts guest appearances by A Boogie Wit da Hoodie, Fivio Foreign and Lil Tjay.

While the accompanying music video for "Shake the Room" is still on its way, Hypebeast reports that it will be helmed by tastemaker and Off-White fashion label founder Virgil Abloh.

Details about the much-anticipated visual are still scarce to this date, although Hypebeast states that it will be the first project produced by Abloh's soon-to-be-launched Off-White International Rap Video Production Studio.

This is not the first time that the fashion designer has ventured into the music industry. Abloh notably art-directed the music video for Kanye West's and Jay-Z's "Watch the Throne" in 2011.

More recently, the streetwear pioneer helmed the horror-themed visual for Lil Uzi Vert's "XO Tour Llif3," in which he appeared alongside The Weeknd and Nas.

Abloh has been fairly busy these past few weeks, predicting the end of streetwear and presenting Off-White's latest fall/winter menswear collection at Paris Fashion Week.

The renowned fashion designer also recently reinterpreted suiting in his fourth menswear collection for Louis Vuitton, entitled "Heaven on Earth."

In addition to designing a training line in collaboration with Nike, Abloh debuted his new 20-piece furniture collection at Galerie kreo in Paris.

The brutalist designs are on public view until April 10 in the exhibition "Efflorescence," with Abloh stating that he "created these forms in concrete that bridge a space between sculpture and useful object."

"The namesake of the exhibition, 'Efflorescence,' refers to the flower bomb effect that these objects would incur in an urban environment. essentially magnets for multi-name graffiti. distinct by its designed brutalist shape the works are formed in concrete. The steel mirrors of the same exhibit relate to my [reluctance] to ever 'judge a book by its cover' hence the same circular voids," he further explained.