Polo Ralph Lauren is launching a collection to help support athletes forced to sit out of the postponed 2020 Olympics.
Tokyo 2020, which will now take place in 2021 owing to the Covid-19 pandemic, marks the seventh time the American label has been the official outfitter of Team USA.
Launching on 23 July, which was the date for the opening ceremony, the new Polo Ralph Lauren One-Year-Out line is made up of sporty T-shirts, hoodies, sweatpants and other athletic apparel.
"One year out, it just felt like the right thing to do, especially in light of what was going on in the world," said David Lauren, chief innovation officer of Ralph Lauren Corp. and son of Ralph Lauren, reports WWD. "There were discussions to wait until holiday or April or May, but one year out just seemed symbolic because there's a hole in our hearts right now that there's something missing in our lives. It's not watching gymnasts do flips or basketball players shoot baskets, this is about the spirit (the Olympics) help inspire in all of us."
Twenty-five per cent of the proceeds from the collection, which encompasses men's, women's and children's clothes, will be donated to the Team USA Fund, which provides training funds and mental health counselling, among other services, to hopeful American Olympic athletes.
David revealed that a portion of sales is always donated to Team USA.
"But we're just highlighting it more. We were already planning to make this a year-round effort," he added.
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