Pokémon Go boosts Singapore tourism with 300 new PokéStops and Gyms
Popular mobile game Pokémon GO has teamed up with the Singapore Tourism Board (STB) to showcase tourism offerings as part of the ongoing SingapoRediscovers campaign to support local businesses.
Starting today, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and Gyms located at tourism establishments and lifestyle offerings. These are located at hotels, attractions, retailers, restaurants and tour ticketing booths in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/Katong, Kampong Gelam, and Mandai/Kranji.
STB is also planning to schedule special Raid Battles in some areas. More information about Pokémon GO events and activities will be available on the STB Facebook (@STBSingapore) and Instagram (@stb_sg) accounts in the coming weeks.
Pokémon GO was launched by game company Niantic in 2016 as part of the popular Pokémon franchise. Players of the augmented reality game visit real-life locations to catch fantastical animals on their smartphone screens.
“We are very excited to work with Singapore Tourism Board on this partnership,” said Gary Chang, Niantic’s APAC business development lead. “Our strength is to influence people to walk physically from location to location, and we are hoping to utilize this to encourage people to explore different parts of Singapore in-depth and boost domestic travel needs.”
Lim Shoo Ling, STB’s brand director, said, “We are excited by this collaboration with Niantic, which allows us to connect with the passionate community of Pokémon GO players in a fun and innovative way. As they pursue their favourite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”
