Perry Ellis is diving into its archives to launch a new capsule collection.
The sports-oriented menswear brand has unveiled ‘Perry Ellis America' -- or ‘PEI' for short -- a limited-edition, unisex capsule collection that is essentially a re-launch of the brand's sub-label by the same name, which first debuted in 1984 in partnership with Levi's.
The 12-piece capsule nods to the original collection via recreations of signature pieces such as nylon tracksuits, washed denim, color-blocked outerwear, and multiple fleeces and t-shirts. The series spans prep to grunge looks, and is the first of five drops lined up by the brand.
"The relaunch of Perry Ellis America marks the next stage in the rollout of our 'Life Ready Since 1976' brand positioning," said Perry Ellis brand President, Melissa Worth, in a statement. "We are reaching into our archives to bring the brand's rich heritage to life, bringing the past to the present."
To kick off the launch, the brand has teamed up with Hypebeast on a campaign dubbed "The New America." Fronted by athlete and model Cordell Broadus, the campaign also stars a series of influencers selected to reflect a cross section of American youth.
The new collection is now available at Matches Fashion and on www.PerryEllisAmerica.com, with a global rollout planned for Bloomingdale's and Ron Robinson at Fred Segal.