P448 Teams With NBA-favorite Card Game Booray

P448 is embarking on a new collaboration.

The Italian streetwear brand is teaming up with popular card game Booray for a capsule collection. The size-inclusive collection offers apparel, like T-shirts, hoodies and sweatshirts, as well as sneakers.

More from WWD

Booray is described as a “high stakes trick-taking card game similar to spades with a twist of poker” that’s popular among NBA athletes.

“Booray has been a passion borderline obsession of mine for years with too many colorful stories to count about playing it with fellow teammates,” said Booray brand ambassador and former NBA player Mario Chalmers. “The craziest Booray gambling experience I had was on a team plane with LeBron James, which didn’t end well for me. On the last hand, LeBron was designated as the ghost, which resulted in me losing out from an almost-winning scenario — and out about $50,000, which was a crazy moment for everyone on the plane. But, that experience never derailed my love for this card game — in fact it only intensified my bond to Booray.”

A style from the P448 x Booray collection
A style from the P448 x Booray collection.

P448’s capsule collection takes inspiration from the card game, with the apparel featuring the Booray trademark card suits of spades and hearts. The collection’s sneakers offer 12 styles in low and high-top silhouettes in NBA team colors and neutral colorways.

“It has been my life mission for the past three years to bring Booray out from the shadows of its underground persona and onto a global platform for all to enjoy,” said Kahari Nash, the chief executive officer of KSN Gaming, which is teaming with P448 on the collection. “The opportunity to creatively showcase this beloved game with a popular streetwear brand like P448 gives KSN Gaming a winning hand to help achieve that goal.”

The P448 x Booray collection is available on P448’s website. The collection ranges in price from $129 to $298.

Best of WWD

Click here to read the full article.