Popular Singapore online retailer Love, Bonito opened its first flagship store in 313@Somerset on Thursday (2 November). Occupying a 4,603 sq ft space on the second floor of the mall, the store will open to the public officially on Saturday (4 November).
During the store’s opening weekend (4-5 November), customers who spend $120 or more will receive goodie bags or gifts and Love, Bonito-branded merchandise worth $120. However, these will only be available while stocks last.
The new flagship store features everything from their online store, from their Essentials collection to the popular bridesmaid collection LYLAS, including store-exclusive monthly capsule collections.
Fans of the colour pink will also love “The Pink Room” that is located within the store. It will serve as a space for styling workshops and lifestyle pop-up events to be held for customers.
This flagship store will be the first permanent shop for the Singapore-based womenswear label, which has so far only had pop-up stores.
When asked about the decision to expand into a retail store, Love, Bonito co-founder and chief brand officer Rachel Lim said, “What we want is to create a space where we are able to connect with our customers in a unique and meaningful way. The relationships we have built with them over the years can only deepen through opportunities to interact in person – in a physical space.”
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