Bikinis have ruled the beach for as long as most people can remember but according to new research, you may be seeing less of them this summer. That's because one-piece swimsuits are hella hot right now.
According to retail analytics firm EDITED, 20 percent more one-pieces are available online now than this time last year and two-piece options online have fallen 9 percent. Additionally, one-piece designs are being bought three times faster than they were in 2016.
What's more, athletic brands like Dolfin, Speedo, TYR, Nike, and Arena are the most in-demand swimsuits this year, illustrating that women want performance swimwear more than just getting-your-tan-on options. "It's not surprising [that one-pieces are trending] due to current trends and our quest for comfort," head analyst at EDITED, Emily Bezzant, said, drawing parallels between the uptick in athletic swimwear and the athleisure trend as a whole.
Two-pieces aren't going anywhere though. People are still buying them and wearing them; they're just taking a backseat this season. Anyone else have a sudden urge to take the rest of the day off and hit the beach?
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