Olivia Palermo uses friends and family as her muses

Olivia Palermo

Olivia Palermo often sources design inspiration from her friends and family members.

The socialite and influencer has previously collaborated on 10 fashion lines, including ones with the late Karl Lagerfeld, Banana Republic, and Aquazzura.

Fresh from the announcement that her debut solo line, the Olivia Palermo Collection, will launch in February, she opened up about her inspiration, and confessed she loves taking style tips from people while out and about.

"I get inspiration throughout my travels constantly," Olivia told WWD, adding that she looks to her friends, family, and social media followers as muses. "I'm always inspired by women on the street worldwide, seeing women in fashion, not in fashion, how they put themselves together, how excited they are about their outfits."

The former reality star will release her 52-piece eponymous collection, priced from $295 (£229) to $1,595 (£1,240), in drops every six to eight weeks, and teased the idea of using pop-up stores.

"I'm a big fan of pop-ups," the 33-year-old explained. "It's important to meet the men and women that want to shop the collection, wherever that is. I love meet-and-greets. You get to interact with your customer and get their feedback. We can also take that back internally."

Olivia also revealed that she has been working on her fashion label for several years, taking the time to do meticulous research and build an in-house team from scratch.

"It was important to go through all the archives, figure out the materials we like and have a clear vision of what the collections are going to be. It's tailored, polished, it's very much my aesthetic," she added of the line.

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