Renowned beauty YouTuber Nikkie de Jager, who enjoys a massive following for her NikkieTutorials, has joined forces with Beauty Bay to launch her own eyeshadow palette. The much-anticipated limited edition of vibrant colors, which will go on sale on August 31, will be exclusively available from Beautybay.com.
With more than 14 million followers on Instagram and no less than 13.5 million subscribers to her NikkieTutorials YouTube channel, Nikkie de Jager is one of the best-known beauty influencers in the world today. At age 26, she has now embarked on a new collaboration with Beauty Bay to launch her very own limited-edition eye-shadow palette.
The YouTube star herself took charge of the selection of the 20 eyeshadow colors included in the palette, which is also equipped with two mirrors including one magnifying one. As you might expect, this is a very vibrantly colored palette, with each of the shades appearing bolder than the next, an overall impression that is further enhanced by a range of matte, glitter and bi-chromic finishes.
And not surprisingly, the names chosen for each of the shades, which include "Amsterdamn," "Mr Tutorials," "Underground" and "Pride," are evocative of the life story and the personality of the renowned YouTuber.
In the run-up to August 31, those who are worried that they might not be able to get their hands on this latest beauty essential can put their names on an online waiting list on Beautybay.com. The limited-edition palette will retail for US$30.
Watch a video presentation for the palette: https://youtu.be/MZI1BxXbhss.