Nikki Reed launched brand after spotting gap in market for ethical products

Nikki Reed

Nikki Reed launched her lifestyle brand after noticing a gap in the market for ethical and sustainable products.

The actress has partnered with Freedom of Animals founder, Morgan Bogle, on a venture named BaYou With Love, with the company offering up eco-friendly ranges of jewellery, skincare, and apparel.

While Nikki has been interested in protecting resources and abiding by a healthy lifestyle for some time, it wasn't until she was pregnant with her two-year-old daughter Bodhi, who she shares with actor husband Ian Somerhalder, that she decided to learn more.

"Once I became aware of my impact on the planet, I wanted the pieces I wore to come with a story that was good for the environment. I launched BaYou With Love, jewellery, skincare, and apparel line, to create sustainable and ethical products that I couldn't find in the marketplace," she said in an interview for the September 2019 issue of U.S. Shape magazine. "I was pregnant at the time I was dreaming up the company, and like all soon-to-be mamas, I was searching for products that were extra clean for my body and my conscience. When I couldn't find them, I decided to try and make them."

Last year, Nikki announced she was partnering with executives at Dell to transform gold recycled from old technology into products for the collection, and she is thrilled with the response to the gorgeous new products.

"Understandably, people don't want to compromise on quality or luxury when they spend their hard-earned money, yet they desperately want to support companies that are doing their best to create sustainable products through their business. Gold is the perfect medium because people know what they're getting; it's a familiar material in a territory that might be unfamiliar to them," the 31-year-old added.

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