Nike collaborates with Japanese brand Ambush for new capsule collection
I first had the opportunity to meet Yoon Ahn over dinner in Tokyo many years ago, and learnt about her jewelry line, AMBUSH® with husband, rapper Verbal. The collection often incorporate tongue-in-cheek elements of everyday objects, coating them in sterling silver or gold, making them wearable cool. I was at awe.
Between her base of Tokyo and her work in Paris, she operates on a hectic schedule by anyone’s standards. This pace inevitably defines her relationship with what she wears. “When you live a busy lifestyle, the last thing you want is to think about how your clothes are uncomfortable or not functional,” she says.
Our fast-paced life brought Yoon an inspiration.
“The new lifestyle that a lot of us live is not so fragmented,” says Yoon. “Before, how you dressed in the morning wasn’t carried into nighttime. Now we move through space and time more fluidly.”
This notion drives Yoon’s vision for the Nike x AMBUSH® capsule collection, inclusive of two coats, a reversible track jacket (fleece on one side, a metallic foil ripstop on the other) and a luxurious faux fur jacket. These are complemented by a DRI-Fit Stretch bodysuit, crop top and fleece pant.
For footwear, Yoon chose to work with the Air Max 180, a silhouette for which she has an unbreakable emotional attachment to. “The Air Max 180 is the first pair of sneakers I ever bought with my own money. I wanted it so badly, having seen it in the pages of a magazine,” says Yoon, who saved by balancing home chores with work in her local library.
Her design takes the iconic runner to a new dimension by mixing it with elements of another Nike classic, the Air Zoom Flight. “When I visited the Nike archive, I saw the Glove. It looks so cozy, so comfortable from afar. I wanted to capture that feeling and fully wrap the foot,” Yoon notes.
The campaign shot includes reality TV star and model Lauren Tsai from Netflix’s ‘Terrace House’ fame as well as American model Adesuwa Aighewi.
The collection will be available at Dover Street Market Singapore and Nike.com from today.
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