Nicole Richie's secret to giving great presents? Being the best … rapper

Nikki Fre$h is in the house. And she’s ready to throw down some … wraps. Wait, we meant raps.

We’re talking about fashion queen and mum of two Nicole Richie, who just launched her lifestyle brand, Honey Minx, and also happens to be the queen of presents. Our Style NowWith video, above, showcases her alter ego, a ribbon-loving gifting guru and rapper named Nikki Fre$h, and you can shop for any product Richie is wrapping or wearing by simply clicking on it.

But all joking aside, Honey Minx, which is available on,  was a true labour of love for Richie, who put her heart, soul and style sense into the collection — and is excited to give them as gifts.

Nicole Richie raps about the gifts she loves to wrap from her lifestyle line, Honey Minx. (Photo: Yahoo Lifestyle)

“I think that these products are very special,” Richie says. “I think that everyone will find at least one product in the collection that will make you say to yourself, ‘Oh, I know somebody specifically who would really love that,’” she says, adding that she loves the chance to treat her loved ones to gifts that can really help enhance any outfit and bring joy to their days.

A soft, cosy blanket made from chenille is an ideal winter warmer. Plus, it’s a gorgeous home decor accent as well. “It’s comfy and stylish, as a matter fact,” she raps.

Nicole’s eye masks are cooling and soothing so you wake up refreshed. “The mask keeps the light out, so you sleep like a baby,” Richie sings.

Bask in a ray of light during those dark winter months with a beautiful 14-karat gold-plated sun coin necklace, one of several in the collection. “They can upgrade any outfit,” she says.

Soft scarves evoke a casual elegance with their delicate prints and understated hues, while complementing your hair accessories. “They go with this headband. They’re like my rhymes — they can go right over your head,” Richie raps.

Speaking of headbands … choose from six colours and fabrics, and get ready to look chic in Nicole’s fabulous toppers.

This article was paid for by Working Sundays, the parent company of Honey Minx, and created by Yahoo. Prices on the Honey Minx website are in USD but can be converted to GBP. The editorial department of Yahoo did not participate in the creation of this content.

About Honey Minx

Inspired by her love of California, Nicole Richie’s new lifestyle collection, Honey Minx, integrates Nicole’s passion for living her true self and expressing creativity through fashion and beauty. This collection highlights her love of eclectic pieces and soothing textures and celebrates the energy that we are given by the sun.

Nicole’s iconic style is translated into a full range of beauty and fashion designs, including bohemian-styled jewellery, gem-infused essential oils, dream-inducing sleepwear, luxurious skincare and, of course, accessories.

Never known to shy away from something a little wild, Nicole has artfully blended her unique expression of beauty, healthy living and L.A.’s laid-back artistic fashion with the ultimate in cosy luxury and style.

Honey Minx is available on

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